Rural to Rural Retail and distribution service design and business planning

Organisation Name : Drishtee

Organisation Description : Drishtee is a social organisation working with rural communities in 6000 villages across India, we have an extensive presence in Assam, Uttar Pradesh, and Bihar, with few initiatives in parts of Rajasthan, West Bengal, Orissa, M.P., Maharashtra, Haryana, Karnataka, Uttarakhand and other North Eastern states. Drishtee aims to develop and nurture 500,000 sustainable rural enterprises in the next 5 years, the partnership is with local communities and in collaboration with other stakeholders. To accomplish the objective of formation of enterprises, Drishtee requires to play the role of a facilitator for community building within the villages, this entails a continuous and holistic understanding of rural landscape for sustainable development of enterprises and possibilities of forging partnerships.

Approach: Progress and development of villages is possible only when families realise and accept the value (intangible & tangible) of coming together as a community for fulfilling their basic common needs. It is important that they recognise that their economic unsustainability may have external influence but the core of the solution lies in their aggregation.

Drishtee is relying on the willingness of rural families to commit, invest, and contribute towards this common cause of unification and working towards their own empowerment.

When the village embarks on the path of organising themselves, the focus is on identifying their core needs, existing skill set and resource requirements. These would be broadly – capacity needs (training & development, design, management, planning & structuring) , capital needs (human capital, financial) and channel needs (marketing , networking , linkages) for accessing global markets.

Drishtee analyses these needs and connects with relevant stakeholders such as local government, civil society organisations and CSR of large corporations seeking partnership support on behalf of the community organisations.

Sectors Addressed: Agriculture and allied services, Apparel, Construction, Beauty and Wellness, Banking and Finance, Tourism and Hospitality, Plumbing, Handicrafts, IT.

Vision : Drishtee envisions a world where all communities are empowered to achieve shared prosperity.

Mission: To facilitate development of rural community organizations and delivery of business services to demonstrate a model of sustainable living on the planet.

*Community Organisation : An organised & registered collective of groups, where members are open to share resources & responsibilities in order to achieve sustainable common well being


City: Noida State/Province: Uttar Pradesh Country: India

Description of Volunteering Opportunity

Job Title: Rural to Rural Retail and distribution service design and business planning.

What is the specific Project?

Drishtee has a mission to facilitate development of rural community organisations and delivery of business services to demonstrate a model of sustainable living on the planet. Such an ambitious vision is relying heavily on the ability of the rural communities to sustain economically. Villages in India are rich in assets. They have land, access to water, skilled Human Resources but have very poor income. Lack of access to market is the most likely answer of most rural artisans and farmers when asked about the reason for their plight.
However, the rural market which is at their doorstep is today considered to be one of the fastest growing market in the world. Most of the time, this market next door is ignored in the quest of outreach. We are looking at seeking volunteering support for assessing the need of rural products in rural markets. The volunteer would identify products presently selling in the market and their next best substitute which can be made by Micro Enterprise Groups (MEGs) in the nearby villages itself. The volunteer would also explore the possibility of exchange of goods and services between different producers building a Prosumer Market.

Why is this important to your organization?
The core model of Drishtee is providing access to basic products and services to villagers. It started its journey by providing villagers access to Government services and is presently one of the largest banking service provider. Over the last 10 years, Drishtee has developed a robust supply chain for last mile flow of products into the villages. Most of these products are manufactured by big brands. We would now like to use the same supply chain for rural to rural distribution thus providing for local livelihood.

What is the goal?
To design a rural distribution and supply chain model which would include retail, storage and financial transaction system. The model should enable flow of goods and services with maximum efficiency and least overheads.

Job Function: Supply chain model design and development.

What tasks will you want the volunteer to do?

  1. Understand the requirement from Drishtee team, Rural customers, manufacturers etc.

  2. Study the existing flow of goods in the rural network.

  3. Design value offering which can create efficiency within the system.

  4. Develop a complete business plan for the above service.

  5. All documentation required for successful roll out of the plan.

Location: Sonoshi village (near Nasik), Maharashtra

Duration & Time: Full Time for 3 – 6 months

Desired Skills & Expertise:

  1. Language Requirements: English

  2. Education Requirements: Engineering, MBA (Finance)

  3. Experience: Total experience minimum 6-7 years of which at least 2-3 years in financial space.

Competencies: Check your fit:

  1. Enthusiastic about setting up a rural based service enterprise models.

  2. Passionate about bringing livelihood support to the grassroots.

  3. Open to working and living in a safe village environment with humble urban amenities

  4. You are efficient with use of basic computing and internet tools. Good to have design skills.

  5. You enjoy interacting with people and have a knack of assessing their interest and needs.

  6. You have basic research skills and high business planning skills.

  7. You have keen Interest in Enterprise development.

Support :

  1. Housing & Meals: Food and accommodation will be provided in Sonoshi

  2. Certificate: Applicable upon successful completion of your tenure.

  3. Laptop: Organised by the volunteer.

  4. Mobile reimbursement: Applicable as per organisation’s policy.

  5. Traveling allowance: Only local expenses are covered by Drishtee

Application Process: Interested candidates to email their resume with a covering letter to