Relationship Manager for Rangoli, Women Rural Retail Stores in Bihar

Organisation Name : Drishtee

Organisation Description : Drishtee is a social organisation working with rural communities in 6000 villages across India, we have an extensive presence in Assam, Uttar Pradesh, and Bihar, with few initiatives in parts of Rajasthan, West Bengal, Orissa, M.P., Maharashtra, Haryana, Karnataka, Uttarakhand and other North Eastern states. Drishtee aims to develop and nurture 500,000 sustainable rural enterprises in the next 5 years, the partnership is with local communities and in collaboration with other stakeholders. To accomplish the objective of formation of enterprises, Drishtee requires to play the role of a facilitator for community building within the villages, this entails a continuous and holistic understanding of rural landscape for sustainable development of enterprises and possibilities of forging partnerships.

Approach: Progress and development of villages is possible only when families realise and accept the value (intangible & tangible) of coming together as a community for fulfilling their basic common needs. It is important that they recognise that their economic unsustainability may have external influence but the core of the solution lies in their aggregation.

Drishtee is relying on the willingness of rural families to commit, invest, and contribute towards this common cause of unification and working towards their own empowerment.

When the village embarks on the path of organising themselves, the focus is on identifying their core needs, existing skill set and resource requirements. These would be broadly – capacity needs (training & development, design, management, planning & structuring) , capital needs (human capital, financial) and channel needs (marketing , networking , linkages) for accessing global markets.

Drishtee analyses these needs and connects with relevant stakeholders such as local government, civil society organisations and CSR of large corporations seeking partnership support on behalf of the community organisations.

Sectors Addressed: Agriculture and allied services, Apparel, Construction, Beauty and Wellness, Banking and Finance, Tourism and Hospitality, Plumbing, Handicrafts, IT.

Vision : Drishtee envisions a world where all communities are empowered to achieve shared prosperity.

Mission: To facilitate development of rural community organizations and delivery of business services to demonstrate a model of sustainable living on the planet.

*Community Organisation : An organised & registered collective of groups, where members are open to share resources & responsibilities in order to achieve sustainable common well being


City: Noida State/Province: Uttar Pradesh Country: India

Description of Volunteering Opportunity

Project : Momo – Rangoli Shop partnered with RICOH, Japan

Title for this position: Relationship  Manager for Rangoli, Women Rural Retail Stores in Bihar

Job Function: Project Management

Language Requirements: English & Hindi.

1. What is the specific Project?

Rangoli was designed and developed in conjunction with RICOH Japan and executed by Drishtee. With the principal goal of rural women empowerment, Rangoli seeks to leverage the issue of retailing women’s products to improve their health, wellbeing, and quality of life.

2. What is its goal?

To empower the women of the rural communities, by providing access to a variety of women’s products and by creating livelihood opportunities to improve the quality of their lives.

3. What tasks will you want her/him to do?

The role of Relationship Manager is absolutely necessary to fulfill the mission of Rangoli. He/She is truly the heart of the team and will be focused on entrepreneur personal development and change at a household level. A passion and commitment to women’s empowerment in the rural space and drive to be a change instigator.

Lead for team commitment/adherence to rangoli mission and vision

Responsible for implementing quality of life metrics for Rangoli entrepreneurs, tracking progress/developmental gaps over time, and actions for corrective measures as required

Conducts reoccurring collective SMG team assessments

Facilitates group discussions during initial SMG ramp-up period

Mentors SMGs to promote healthy group dynamics, meetings conduction, and techniques for conflict resolution

Leads development and conduction of curriculum for soft-skills training modules

Full ownership over development and execution of innovative rural customer service strategy

40-60% travel to rural areas

4. Why is this important to your organisation?

Rangoli stores are simply a lever for female entrepreneurs to supplement their household incomes in order to gradually gain more decision-making power personally and within the community. In recent years, there has been an undeniably encouraging trend of growth, access, and demand in the rural women’s retail market. This is mainly due to changes in consumer exposure and acknowledgement of revenue potential in this previously dismissed retail segment by for-profit corporations. Increasing access to entertainment, exposure to brand-driven marketing is leading preferences towards brand name commodities. At Drishtee, we are focusing to add the value proposition of improving access to women’s products (4 As: Availability, Approachability, Affordability, Awareness) Rangoli shops are not only the anchor roles of individual women entrepreneurs but an open accessible marketplace for other women in surrounding community.

Desired Skills and Expertise:

1. Education requirements : Masters/ Post Graduates in any stream.

2. Experience : Min: 3-5 years in similar type project management.

3. Skills & interests :

Ability to inspire change

  • Strong need for previous academic and/or work experience in women’s psychology or counselling.

  • Effective  communication skills both in english & hindi.

  • Demonstrated ability to manage and work in teams.

Prior work experience in rural areas

Passionate about women empowerment in rural space

Result oriented & enthusiastic to achieve the mission

Energetic & proactive


On site in Village : Saurath, Madhubani, Bihar


1. Estimated Time Commitment (Hours per Week): 40 hrs

2. Estimated duration of project :  1 year


1. Stipend: Can be considered upon suitability (attitude, aptitude & experience)

2. Mentoring & Support by the team on ground.

3. Certificate: Applicable, upon completion of the volunteering duration.

4. Housing & meals: Applicable. Managed by Drishtee Foundation.

5. Travel expenses: Applicable. As per HR policy.

6. Mobile reimbursement: Applicable. Upon approval by the mentor.


Application Process: Interested candidates to email their resume with a covering letter to